
Who I am
Hi, I’m Gonzalo.I start from your business.
For 15 years I’ve been designing how things work: stands, a festival, an agency, digital products and today businesses in Curicó and the Maule region. My work starts before any technology.
First I want to understand how you sell, how your team works and where your time goes. Then we look at which technology makes sense, which is sometimes less than you think.
- 35projects delivered
- 23running today
- 12different industries
In plain words: Before I design anything, I want to know how you sell. The design comes after.
The difference isn’t the design.It’s understanding the business first.
- Hardly anyone needs a website
What they need is for quoting, booking or taking an order to stop depending on someone being free.
- The whole journey, not one piece
A great quote tool with a messy WhatsApp is still a business that loses sales.
- Saying what we don’t know
My cases have parts that say “this still needs measuring”. I prefer that to making up a percentage.
Background · 15 years in 5 stages
What this is for: So you know where my way of looking at a whole business comes from, not just the screen.
I didn’t start in digital.That’s why I understand a whole business.
01 / 05 · 2011 – 2014
Nolostand · Orange Latam
3D designer
Stands, product displays and retail spaces that someone then had to build to the exact measurements.
What I learnedTo design things that really get built.
In plain words: What I can do, told in terms of what it does for you.
What my CV says,translated into your business.
- I understand
- How your team works today, spreadsheets and WhatsApp included.
- Where you lose the sale, and why.
- I design
- Screens your customer understands without anyone explaining them.
- A brand that looks the same on the website, in the shop and on social media.
- I build
- The system working, not just the drawing.
- Something anyone can use, including people who don’t see or hear well.
- I help you grow
- Campaigns that land on a page that sells, not on a form nobody answers.
- Video and photos of your real business, not stock images.
Did you know? I’ve worked with very different businesses. What repeats isn’t the industry, it’s the work done by hand.
35 projects.12 different industries. Some of them:
See the work ›
COMAQ RentalLifting and industrial machinery · Curicó and Santiago
MuraiFood · delivery
Palcos de ApaltaBoutique hotel · Colchagua
Ciudad Deportiva MestallaSport and venue rental · Curicó
Maule Norte GLPBottled gas distribution
Pablo Cabezas OdontólogoHealth · dentistry
AgromecánicaFarm machinery and machine shop · Curicó
Club Deportivo San Martín de CuricóAmateur football · Curicó
ProrideMotorcycles, accessories and repair shop · Linares
Lanzas & FuegoFood · steakhouse · Curicó
In plain words: At every stage you know what I’m doing and what I need from you. No surprises.
Four stages.At each one you know your part.
- 01Understand how you work
I look at what your team does by hand and where people’s time goes.
What I need from youLet me see how you work, spreadsheets and WhatsApp groups included.
- 02Decide what to do first
We pick what costs you the most today and write it down, along with what can wait.
What I need from youDecide with me what we won’t do. It’s the awkward part and the most important one.
- 03Build
In the order that helps you most, with a panel so your team can change what they need without calling me.
What I need from youSomeone who answers my questions about the business quickly.
- 04Measure what changed
We write down where you stand before launch, so later we know what worked.
What I need from youTen minutes to measure where we stand before launch.
Education
- Product DesignerUniversidad de Talca
- Diploma in Digital AnimationAcademia Mac
Spanish, native · English, upper-intermediate
Curicó, the Maule regionand the rest of Chile.
Being close matters: I’ve understood processes sitting in the client’s office. Outside the region I work remotely without any trouble, over WhatsApp and online meetings.

Free meeting · 30 minutes
Want to know what we could do for your business?
Book a free meeting. We look at how you work today, together, and I help you work out what’s worth digitising first, and why.
- ✓ Online or at your business
- ✓ You leave knowing where to start
- ✓ No strings attached
