The venue isn't open yet, and it is already taking bookings.

The entire booking operation lived inside WhatsApp. There was no published availability, no self-service and no structured record: every booking was a full conversation somebody had to handle.

• A lot of time answering the same messages over and over.
• Transfer confirmations checked one by one.
• Delays confirming bookings.
• Customers who gave up because nobody answered in time.
• No structured record of occupancy.

• Real availability by slot. The "got anything Saturday?" message and its hand-typed answer.
• Three-step booking with automatic pitch assignment. Negotiating message by message and the calendar written by hand.
• "My Bookings" private area. The uncertainty of having no record of what you booked, and the messages asking to confirm.
• User account with Google sign-in. The long registration form at the moment of highest intent.

The system is at V1 and still in development. The structural change is already built: booking no longer needs a human.

• Availability is public: it stops being a question.
• Payment and the receipt stay inside the flow.
• Bookings and revenue can be taken before the complex opens.

Permissions are still to be defined and the admin panel is outside the scope of this version of the report.