Thirty years of workshop that didn't exist online.

Thirty years building farm trailers and the whole sales process ran on word of mouth and the shop's phone. Whoever wrote on WhatsApp couldn't name what he needed —"a cart to get the fruit out"— and on the other end somebody had to reconstruct the entire operation through questions before being able to say a price.

• Sixty trailers built and not one organized set of photos of them in a single place.
• The buyer doesn't know the technical name of what he needs, so he can't search for it.
• Every quote starts from zero, with the same four questions.
• A shop that builds to order can't publish a price list, and with no price people don't write.
• The machine shop —lathe, milling, welding— is what backs all of it, and it wasn't visible anywhere.

• Catalog by crop, not by model. Having to know the technical name of the equipment. You come in through "European hazelnut" or "cherry", which is how a grower thinks about his problem.
• A page with "how the equipment works". The conversation about what the trailer actually does. It's written in terms of the job, not of spec sheets.
• Three-fact quoting tool. The same four questions every time. The request lands on the shop's WhatsApp with crop, hectares and tractor already written in.
• Machine shop section. The suspicion of whether they build or resell. Lathe, milling, drilling and welding, with real jobs from the shop.
• European hazelnut as the specialty. Competing head-on at everything. They plant a flag in the fastest-growing crop in the Maule and are first there.
• Fixed call-and-quote bar. Hunting for the phone number. In an orchard, with gloves on and sun in your eyes, the action has to be on screen at all times.

The shop went from having nowhere to send an interested buyer to having a page per model and a request that arrives complete.

• Sixty trailers built stop being a sentence and become seven models with a page each.
• The quote arrives with crop, hectares and tractor: you answer with a number, not with a question.
• The machine shop is in plain view and holds up the built-here argument.
• European hazelnut has a page of its own, which is where demand in the Maule is growing.

What's missing is measuring how many quotes come in through the site against the ones still arriving by phone, and closing two loose ends that are visible today: the contact email says "to be confirmed" and several product pages have a broken image.