An order isn't interpreted anymore. It's built.

Orders came in over WhatsApp, by phone and through a third-party digital menu. The whole process was manual and depended on someone on the team translating a free-form message into a kitchen order.

• Enormous amounts of time spent answering WhatsApp.
• Mistakes taking orders and products logged wrong.
• Incomplete orders and customers who gave up halfway.
• Hard to sell add-ons.
• Repetitive work that doesn't scale at peak hours.
• Complete dependence on staff in order to sell at all.

• Step-by-step roll builder. The 61-option form on an endless screen. Four steps per roll, one decision per screen, live price and visible progress.
• Dynamic product configuration. Mistakes picking ingredients and add-ons.
• The WhatsApp message writes itself. Typing the order by hand, on both sides of the counter.
• Instant search. Blind scrolling through a long catalog.
• Automatic opening hours. Taking orders outside business hours.
• Automatic order validation. Incomplete orders you have to chase down afterwards.

The roll builder is where the mistakes piled up, and it's where the change can be measured without depending on anyone.

• The order reaches the kitchen closed, with nothing left to guess.
• Special requests ("no nori", "no cream cheese", "add ceviche") stopped being a separate message.
• The wrapper surcharge is shown when you decide, not in the final total.

The sales figures exist but there is no written authorization from the client to publish them. For outside use they should be expressed as relative changes, not amounts.