Now you can see the fire from your phone.

Seven years, a townhouse from 1900 and the grill in plain view, yet from the outside all you saw were text-heavy posters and three different opening hours. The new site opens on the embers, shows every dish with a photo and a price, and gives one closing time.

Status: In production
Website: lanzasyfuego.cl ↗

Costillas glaseadas sobre una tabla de madera, con papas fritas.

What was the problem?

The process that had to go.

“Someone asks what time you close, and Google, the website and Instagram give three different answers.”

Before proposing anything I looked at what a new customer sees from the outside: Instagram, Google Maps, Tripadvisor and the website they had then. The hardest part was already done. Seven years in business, a townhouse from 1900 facing Plaza San Francisco, an open grill, a terrace, a private room, 4.3 stars on Google and 4.5 on Tripadvisor, seventh out of 85 restaurants in Curicó. But almost none of that showed on a phone.

What kept breaking

Three sets of hours for the same place. Google said until 22:30. The website said until 23:30 and closed on Sunday. Instagram said open on Sunday. Anyone who wanted to go did not know which one to believe.
Six Instagram posts between January and August 2026, fewer than one a month, for an account with 11.3 thousand followers.
Almost everything posted was a poster with text. The meat, which is what people come for, barely showed up.
The Google Maps listing was unclaimed. No one answered the reviews or had a say in what it showed.

What was decided?

The decision.Let the meat be seen before any text, and keep booking always one tap away.

The home page does not explain the place. It opens on a video of the embers and two buttons, “Explore the menu” and “Book your table”. On a phone, a bar fixed at the bottom keeps the menu, WhatsApp and Book always under your thumb. On the menu every dish has a professional photo, its price and its weight, and a single search box covers food, wine and the bar. And the opening hours are written once, in one place: Monday to Wednesday 12:00 to 00:00, Thursday to Saturday 12:00 to 02:00, closed on Sunday.

What I ruled out, and why

~~Tables confirmed online~~
The restaurant has no table system connected to the website. Showing a table as confirmed would be a promise the site cannot keep. That is why the booking arrives as a WhatsApp request and the restaurant confirms each one.

What was built?

What was built.Each piece removes a problem.

Home page

It opens on the embers in video and two buttons. Someone who arrives hungry has nothing to read before deciding.

1
Two doors, nothing more
“Explore the menu” and “Book your table”. The home page does not explain the place. It shows it in video and offers the two things people come to do.
2
Always under your thumb
The menu, WhatsApp and Book stay fixed at the bottom as you scroll down the page.

The menu

“What are you in the mood for?” One search box for the whole menu, and the meat coming in through the photo, not through a list of names.

1
One box for the whole menu
“A dish, a wine, a cocktail…” searches food, wine and the bar at the same time.
2
Where to start
Three menus and seven sections of dishes, which you swipe through with your thumb.
3
How much there is, before you look
“19 options”. Each section says so before you go through it.

A dish up close

Photo, price and how it is made, in a detail view that opens over the menu. It answers the question that used to come in by message.

1
The price, in plain view
Lamb shank, $14,900. No one has to write in to ask what it costs.
2
The meal goes on
From the dish you jump to the sides, without searching again.

Your table is here

Address, opening hours and how to book on a single screen. The hours are written once, and the booking reads them from there too.

1
One set of opening hours
Monday to Wednesday until 00:00, Thursday to Saturday until 02:00, closed on Sunday. Before, there were three versions.
2
Book without looking for the number
WhatsApp and a phone call one tap away, in the same section as the hours.

The three spaces, with photosWhat it removes
Calling to ask where to sit. “Where shall we sit?” shows the grill room, the terrace and the private room.
Professional photos of the dishesWhat it removes
The text poster where the meat should be. The menu and the featured dishes on the home page use real photos.
A month of Instagram planned aheadWhat it removes
Posting whenever there is time. From September 23 to October 23, 2026, fourteen posts, each with its text, its image and its time, taking turns between a dish, a space and the family.

What happens on its own

Booking puts the request together, with day, time, number of people, space and name, and sends it by WhatsApp already written. The restaurant confirms each one.
The times offered for a booking come from the same published hours: until 00:00 Monday to Wednesday and until 02:00 Thursday to Saturday. Sunday cannot be chosen.
Each section of the menu says how many options it has before you go through it: “Grill and oven · 19 options”.

What changed?

What changed.

The website is live and the posting calendar has been running since September 23, 2026. There are no after numbers yet, and none will be made up.

The website gives one set of opening hours, and booking does not let you pick a time outside them.
The meat comes first: on the home page, in “First, the look” and in every dish on the menu.
Instagram has a planned month of fourteen posts, against six in the previous eight months.

What is still missing

The numbers that close the case are still missing: bookings that come in by WhatsApp, visits to the menu, how many people the posts reach, and whether the ratings on Google and Tripadvisor moved. None of that can be claimed yet.