The truck was already headed that way.

It started as a form to order a gas cylinder. Now it's a shop, a members' club and an account with no password, all built on top of deliveries the business was already paying for.

Status: Live · second version with shop and club
Website: maule-norte-glp.vercel.app ↗

Camioneta de reparto con los balones cargados, en un camino de tierra con la cordillera al fondo.

What was the problem?

The process that had to go.

“You've run out of gas. You write, you wait, you ask the price, you wait again. And you still haven't ordered anything.”

Customers ordered by phone call or WhatsApp. The operator got the message, asked which product they needed, checked the address, worked out the district to figure the right price, and only then passed the order to a delivery driver, again over WhatsApp or by phone. It all depended on whoever was answering.

What kept breaking

Time lost gathering the order details, one message at a time.
Mistakes when taking addresses or working out the product.
Total dependence on the operator: no operator, no order.
No record of who was buying or when.
No way to know how many orders the ads were bringing in.

“Always a fair price. Order handling: currently done by hand.”

This isn't a quote from the client. It's from the project brief, but it puts in writing the goal that came up in every conversation: run the business more professionally and move the whole ordering process online.

What was decided?

The decision.Not to build a company website, but an ordering system: a tool for running the business, not a brochure.

You can see it in the design: the order form isn't at the bottom of the page, it's on the first screen next to the headline. Everything else (benefits, catalog, delivery area, questions) comes after, and it's there to back up that choice, not to compete with it.

What I ruled out, and why

~~Online payment in the first version~~
It was left for later, to keep the first investment smaller and to prove first that people really would order through the site. It can be added without redoing anything.

What was built?

What was built.Each piece removes a problem.

First screen

The delivery promise and the start of the order on the same screen. The order isn't at the bottom of the page: it's right where the visitor lands.

1
The question, not the service
“Out of gas?” is what the person is thinking. “Authorized distributor” is what the company wants to say.
2
The order starts on the front page
District and cylinder on the first screen, with the price already shown. No hunting for where to order.

Step 2 · The cylinder

Each size with its price and how long it lasts. This is where the business's two most repeated questions go away: what sizes are there, and which one suits me.

1
How long it lasts, not just what it costs
“Lasts ~3 weeks”, “lasts up to 2 months”. It answers the question behind the question about price.

The shop

Bleach, detergent, paper. They get added to the same gas order, and they go in the same delivery at no extra cost.

1
The same trip
The truck was already going out. Now it also carries household items, without adding a single peso in delivery costs.

Club Maule Norte

You earn from your very first purchase, and it says so in those words. No odd redemptions, no fine print.

1
It rewards the habit, not the amount
Every cylinder earns a badge. With three you get a free household product: it works for people who buy gas every month.

Pick your districtWhat it removes
Mistakes when working out prices by area. It's set up so each district can have its own price without touching any code.
Urgent or scheduled deliveryWhat it removes
Keeps emergency orders apart from planned ones, and takes pressure off the driver's route.
The order reaches WhatsApp already writtenWhat it removes
Writing out every order by hand, and the back and forth of questions.
Promotion banner with an end dateWhat it removes
The deal switches off by itself on its end date. Nobody has to remember to take it down.
After-hours noticeWhat it removes
The letdown of promising 30 minutes in the middle of the night. You can still send the order: the point isn't to stop the sale, it's to set the expectation clearly up front, not after an hour of waiting for the truck.
Sign in with just your phoneWhat it removes
The password nobody remembers. A code by text message and you're in. And “order gas without an account” stays on screen: the club can't turn into a toll you pay to buy gas.

What happens on its own

A WhatsApp message with the order already written, always in the same order.
Every order is tagged with the ad campaign that brought it in. The ones that used to come in “out of nowhere” now have a source.
It shows up on Google when people search “gas a domicilio Curicó” (home gas delivery in Curicó), with prices and common questions.

What the client does without me

Changing prices, turning deals on or off, adding districts and changing opening hours, all in one place with written instructions, without depending on me.

What changed?

What changed.

The first version made every order come in the same way. The second found the business hiding in the deliveries: the truck was already going, and the trip was being wasted.

Orders come in the same way every time: same order, same fields, always.
The system works out the price by district, not the operator.
Customers type their own address, with their own directions.
You know which campaign brought in each order.
Scheduled orders no longer compete with urgent ones.
Deliveries went from a cost to a way to sell: the same trip now also sells household products.
There's a customer account with no password, and with it an order history that didn't exist before.
The club turns a purchase people already make every month into a reason not to switch distributors.

What is still missing

Still to measure: what share of orders come in through the site, and how much time is saved on taking each one.