From a catalog with a contact form to a system that gives prices on its own.

Customers know which machine they need and what it costs without talking to anyone. The price they see on screen is the price they pay.

Status: Live · v3.27
Website: comaqrental.cl ↗

Galpón de la empresa con un brazo articulado desplegado y una hilera de tijeras eléctricas.

COMAQ Rental — The search, before typing

What was the problem?

The process that had to go.

“So how much to rent this one?” Open the spreadsheet, find the price band, apply the discount, and only then reply. Ten times a day.”

Quotes came from a generic form that made a PDF and sent an email. It was a contact form with an attachment, not a quote tool: it didn't know which machine it was, or for how many days, or how much it cost. The site showed no prices, had no search of its own and no way to filter by height or load.

What kept breaking

Every price question meant a conversation with a salesperson.
Customers who didn't know the technical name of the machine had no way in.
The discount for renting more days appeared nowhere on the site. You had to ask.

What was decided?

The decision.Customers should be able to find out which machine they need and what it costs without talking to anyone.

For the site to answer on its own it needs three things: a search that understands how customers talk, prices that work themselves out by number of days, and a guide for people who don't know what the thing they want is called. And one rule above everything: the price the customer sees is the price they pay. Always.

What I ruled out, and why

~~Online payment~~
A rental depends on the machine being free, on delivery and on its condition. Charging before confirming that brings refunds, not sales. The website goes as far as the price; a person closes the deal.

What was built?

What was built.Each piece removes a problem.

A search that understands how your customers talk

Each suggestion shows model, height, load and starting price. It's the whole WhatsApp conversation, answered while the customer types.

1
It answers while you type
With “tijera 12 metros” the three machines that work already show up, with their price per day. The answer arrives before you press the button.

Results

Three categories match the search and stay in view. Each machine comes with the four facts the customer was going to ask about next.

1
Filter by type of machine
The buttons at the top say how many machines there are of each type before you touch anything. Nobody presses a filter only to find zero.
2
The four real questions
Weight, width, load and whether it works indoors. Everything else is spec sheet and goes further down.

Prices by number of days, worked out on their own

It used to live in a spreadsheet. Now customers see it for themselves.

1
The price drops by band
$45,000 for 1 to 6 days, $25,457 for 7 to 29, $19,800 from 30. Tapping a band stretches the dates and recalculates the total.

Guide · for people who don't know what to ask for

Four questions in job-site language, not catalog language. It's the translation the salesperson used to do over the phone, when he had time to answer.

1
Meters turned into floors
“6 to 10 m: two to three floors”. Nobody knows how many meters they need; everyone knows which floor they have to reach.

The quote goes out by itselfWhat it removes
Writing the quote, attaching the spec sheets and sending it. It reaches the customer with its own number, and it's saved even if the email fails.
Club ComaqWhat it removes
Applying each regular customer's discount by hand. They type their code and the price already includes their discount.
Pages by height and by area, built on their ownWhat it removes
Writing and keeping up a page for every size and every region. A new machine comes in and shows up where it belongs.

What happens on its own

Two emails per quote: one to the customer, with the quote and the spec sheets, and one to the sales team.
WhatsApp with the message already written: quote number, machines, dates and total.

What the client does without me

Change prices. They're changed in one place and update across the whole site and in the quote.
Add a new machine. It shows up in the search, in its category and in the guide, without calling anyone.
Change the discount for quoting on the website. Set it to zero and it disappears from the whole site.
Give and remove discount codes for regular customers.

What changed?

What changed.

Price stopped being a conversation.

Customers see the price with the discount for longer rentals already applied, without asking anyone.
Google now picks up the 70 words customers use when they search for these machines.
The homepage opens much faster, even on a phone with a weak signal.